The human being could be considered the biggest consumer on this Earth, even bigger than grasshoppers, or maybe viruses. This is simply because not only does he find it enough to consume everything around, but he also consumes everybody including his own self! Everything his hands drop upon, his feet step upon, and his eyes fall upon, an expiring creature living in an expiring world!
The lifecycle of the Homo sapiens (Hominidae, Primates): they eat, drink, excrete, sleep, move, wash, dress, talk, shop, produce, reproduce, inhale, exhale, receive, transmit, hit, destroy, dirt, burn, hurt, wound, kill, cure, hate, love, envy, support, think and feel and act and react, survive, and die... All forms of consumption, all forms of life erosion.
The merchandise of life are everywhere. Some are on shelves, piled in boxes, and stored in depots, buy and sell and show us your money Mr. Big Spender. The others, however, are just there everywhere, no shelves, no boxes, no depots, no cha-ching or ba-bling! Buy and sell same still but this time show us your deepest truest will.
Such a capitalistic view! We make you love to consume. We make you live to consume! No 'consumption rationalization', for that is a silly unrealistic term of little dreamy boys at school. If you have more than enough, why should you rationalize if you can still have enough? If you have enough, why should you rationalize if you can still have less than enough? If you have less than enough, why should you rationalize if you can still consume the little you have till you have nothing? And if you have nothing, well.. What are you living for then? So you keep on running after the mirage of brand names and you set a price tag to the non-priceable before the priceable. Yet brands are tricky and price tags are not sticky.
To be controlled and distracted and wasted or to control and focus and establish. It is your call. Fair enough, isn't it?
No comments :
Post a Comment